Add downloadable press kit archive to Press & Media Kit page

docs/press-kit.md

@@ -119,6 +119,11 @@ Logos are available in SVG (scalable, best for print and web). Please don't stre
 
 More views (such as the setup wizard) will be added here. For additional assets or a specific view, write to **press@bitcoin-after.life**.
 
+### Download the press kit
+
+[Download the press kit (ZIP)](assets/press/bal-press-kit.zip){ .md-button .md-button--primary }
+*Everything above — logos, the WILL-tab screenshot, and the boilerplate text — in one archive.*
+
 <!--
     To add more screenshots later:
     1. Put images in docs/assets/press/  (e.g. wizard.png)